Bluesky added 2 million new users in a week following Brazil’s X ban

In a post on its own social network, Bluesky has revealed that it has added two million new people over the last week, which is a lot of growth in such a short time for a platform that only has around 8.4 million users overall. The same post has a Portuguese translation of the announcement, most likely because a huge chunk of those new users are from Brazil. If you’ll recall, Brazilian Supreme Court Justice Alexandre de Moraes recently ordered the country’s internet service providers to block X after the website formerly known as Twitter refused to ban specific accounts accused of spreading disinformation.

Moraes also ordered Apple and Google to remove X from their app stores and for people caught using VPN to access the website to be fined R$50,000 ($8,900). Brazil’s Supreme Court has just upheld the ban on X after its judges voted unanimously in favor of the measure, according to the BBC. X owner Elon Musk accused Moraes of destroying democracy “for political purposes.” The website also created a new profile called “Alexandre Files,” which it said would shine a light “on the abuses of Brazilian law committed by Alexandre de Moraes.”

After X became inaccessible in Brazil, users in the country found new homes elsewhere. Bluesky experienced a huge spike in the number of unique daily likes and posters, as well as in the number of unique followers, on the last days of August. While the website isn’t quite as robust as Twitter yet, it recently teased that its next major app updated will come with video features, which could help keep its new users around.

Bluesky is a decentralized social network that was previously funded and was founded in 2019 by Twitter-founder Jack Dorsey. The website launched as an invite-only social network, but it finally opened to the public earlier this year. It also introduced new features most users would look for if they’re set on leaving X, including direct messaging. While DMs only worked between two users upon launch, the website promised to roll out group messaging, media support and end-to-end encryption “down the line.” Dorsey, however, exited the Bluesky board in May and later claimed that the website was “literally repeating all the mistakes” he made while running Twitter.